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Rally Advance

The well-run campaign knows that there is nothing worse than getting the candidate to a site, and having the press show up, only to find a thinly-attended, unenthusiastic crowd. Smart campaign managers use Voter Roll Call to advance their rallies, ensuring a large, enthusiastic turnout when the candidate arrives. Nothing feeds upon itself like a reporter writing into his notebook, “an unexpectedly large and vocal crowd greeted the candidate when he arrived at …” Make targeted calls to your supporters, in the voice of the rally-area’s most prominent voice, to ensure turnout for your campaign stops. Do this early in your campaign, and you will be well positioned for the stretch run. Fail to do this early in your campaign, and you may not last for the stretch run.

Get Out The Vote Calls (GOTV)

Well-run campaigns set up their automated voice calls to run in waves, delivering targeted, yet complementary messages to key supporters. Calls can be staggered so that supporters are reminded to vote 10 days, 7 days, 4 days and 1 day before Election Day. Each message can be voiced by a different party elder or celebrity, and can touch on different campaign themes, or hammer home the same ones. Well-run campaigns make calls well in advance of Election Day, make calls on Election Eve, and make calls on Election Day. As long as the precincts are open, it is not too late to get your voters to the polls.

Reminder to Register to Vote Calls

Well-run campaigns use Voter Roll Call to remind prospective new voters when the deadline is to register for the upcoming election.

Reminder to File Absentee Ballot Calls

Well-run campaigns use Voter Roll Call to remind those voters who may be traveling on Election Day to get from the Registrar an absentee ballot before the deadline for doing so passes.

Celebrity Endorsement Calls

Voters respond not just to the voice of your candidate, and not just to the voice of other prominent members of your party, but also to celebrities. Many well-run campaigns use the voice of well-known actors and entertainers to contact constituents and give them one more reason to move towards your candidate.

Legislative Alerts

Grassroots organizers, lobbying groups and Political Action Committees use Voter Roll Call to mobilize constituents before a key vote on important legislation. These calls may be entirely independent of any particular candidate or campaign, and may be made year-round, whenever important legislation is being considered.

Targeting Your message

Experienced users of automated GOTV know that messages can be specifically targeted to the voters who hear them. Voter Roll Call can work with you, to take your calling list of 200,000 numbers, and divide it into 4 regional lists of 50,000 each. Each of the 50,000 lists may hear a differently written message, voiced by someone who appeals directly to that constituency. This maximizes the bang you get for your GOTV buck.

 

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