Services
Rally
Advance
The
well-run campaign knows that there is nothing worse than getting
the candidate to a site, and having the
press show up, only to find a thinly-attended, unenthusiastic
crowd. Smart campaign managers use Voter Roll Call to advance
their rallies, ensuring a large, enthusiastic turnout when
the candidate arrives. Nothing feeds upon itself like a reporter
writing into his notebook, “an unexpectedly large and
vocal crowd greeted the candidate when he arrived at …” Make
targeted calls to your supporters, in the voice of the rally-area’s
most prominent voice, to ensure turnout for your campaign stops.
Do this early in your campaign, and you will be well positioned
for the stretch run. Fail to do this early in your campaign,
and you may not last for the stretch run.
Get
Out The Vote Calls (GOTV)
Well-run
campaigns set up their automated voice calls to run in
waves, delivering targeted,
yet complementary messages to key supporters. Calls can be
staggered so that supporters are reminded to vote 10 days,
7 days, 4 days and 1 day before Election Day. Each message
can be voiced by a different party elder or celebrity, and
can touch on different campaign themes, or hammer home the
same ones. Well-run campaigns make calls well in advance of
Election Day, make calls on Election Eve, and make calls on
Election Day. As long as the precincts are open, it is not
too late to get your voters to the polls.
Reminder
to Register to Vote Calls
Well-run
campaigns use Voter Roll Call to remind prospective new
voters when the deadline
is to register for the upcoming election.
Reminder
to File Absentee Ballot Calls
Well-run
campaigns use Voter Roll Call to remind those voters
who may be traveling
on Election Day to get from the Registrar an absentee ballot
before the deadline for doing so passes.
Celebrity
Endorsement Calls
Voters
respond not just to the voice of your candidate, and
not just to the voice of other
prominent members of your party, but also to celebrities. Many
well-run campaigns use the voice of well-known actors and entertainers
to contact constituents and give them one more reason to move
towards your candidate.
Legislative
Alerts
Grassroots
organizers, lobbying groups and Political Action Committees
use Voter Roll Call to mobilize
constituents before a key vote on important legislation. These
calls may be entirely independent of any particular candidate
or campaign, and may be made year-round, whenever important
legislation is being considered.
Targeting
Your message
Experienced
users of automated GOTV know that messages can be specifically
targeted to the voters
who hear them. Voter Roll Call can work with you, to take your
calling list of 200,000 numbers, and divide it into 4 regional
lists of 50,000 each. Each of the 50,000 lists may hear a differently
written message, voiced by someone who appeals directly to
that constituency. This maximizes the bang you get for your
GOTV buck.
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